One of the key elements that determines web page rankings is the number of high quality links pointing towards that page. Combined with the keyword density of that particular page, these factors will determine where your web page appears when a search is initiated.Let’s say you have a website on wood carving. Now, one of your pages is dedicated to wood carving tools, which is also the key phrase you optimized the page for. A good keyword density is not enough, however, and if you want to tank high you need to get as many incoming links pointing towards that specific page as possible.

Everywhere! When you are doing link exchanges, when you are posting on blogs, forums or groups. When you are creating your website description, when you are sending articles to ezines and directories. For example, if you plan to send a few articles for submission to a directory, you should try to include keyword rich anchor text links in the resource box. This is also true for article submissions. You should submit one article to as many directories as possible, but change the link and keyword anchor text once in a while. A great source for submitting articles is: