Trading links helps search engine rankings because the algorithms that determine rankings factor in the number of sites that link back to the site to be ranked. The logic is that sites that have many links pointing back to it must be relevant and good in some sense, and are therefore ranked higher in the engines.Now that we know what link trading is, how is it done? There are many methodologies. Since link trading can involve many contacts, requests and link categorizations, it is best to use software to handle your link trading campaign.

The general process begins when the site owner identifies a site which he or she would like to trade links with. Generally, these sites should be relevant to the topic of your site, or at least have a section dedicated to the topic of your site. Trading links with huge numbers of unrelated sites will actually hurt your search engine rankings in most cases. Also, usually it is a good idea to look for well-ranked sites to trade links with. The importance of a well-ranked site's link to your site in search engine algorithms will be greater than those of not so well ranked sites.