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If you measure your search engine popularity by checking your ranking on Alexa.com, then you have probably noticed recently that your ranking on Google has changed. This is due to the fact that Google, like other major search engines, has been changing the rules of the search engine optimization (SEO) game. What used to get you super high rankings now may move you down a few dozen pegs. And what used to get you in the top 500,000 may now have you off the list completely. What happened you were listening to your Denver web site design team over the last couple of years, you were probably hearing a lot about reciprocal linking in order to maximize your ranking on the search results page. Reciprocal linking is simply one site linking to another site and vice versa. Sort of an internet version of “your scratch my back, I’ll scratch yours.” Business - Directory of business/finance/loan/mortgage related partner sites Computers - Directory of computer hardware/software/peripheral related partner sites Internet - Directory of webhosting/webdesign/internet marketing related partner sites Software - Directory of software related partner sites Web Design - Directory of web design/development related partner sites Web Hosting - Directory of web hosting related partner sites Web Promotion - Directory of search engine optimization/internet marketing related partner sites Web Resources - Directory of other web related partner sites Recreation - Directory of travel/hotel/cruise related partner sites Casino - Directory of online gambling/poker/blackjack/roulette related partner sites Health - Directory of online pharmacy/hospital/health related partner sites Shopping - Directory of online shopping/gift related partner sites Miscellaneous - Directory of all other partner sites To accommodate this trend, linking services were established that would set up these links for you. You join the linking community or pay your money to the linking service and you get the chance to scratch backs with people you would never ordinarily even meet. If you have used one of these services, chances are that you have links on your Links Page that are completely unrelated to the goods or services that your site provides.While this may have seemed odd at the time of set up, the rules of web site design, Denver businesses reasoned, required that this kind of reciprocal linking be used. The logic was that as a search engine scoured the web looking for useful sites, they would count the number of links to your site. If you have a lot of links, you must have some really great content, right? Well, sort of.
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