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When designing for the web, keep in mind that you are not designing a printing project. That is why what appears good in your website is not necessarily the same as when it is printed. If you are the designer, this is what you should explain to your customers. You will be doing them a big favor in letting them know early on that what they have in their layouts will not be the same when it is put on their websites. Although there are programs that ensure website design to look as close to print as possible, they do not duplicate it exactly. So what must you do when you are faced with this kind of situation? Business - Directory of business/finance/loan/mortgage related partner sites Computers - Directory of computer hardware/software/peripheral related partner sites Internet - Directory of webhosting/webdesign/internet marketing related partner sites Software - Directory of software related partner sites Web Design - Directory of web design/development related partner sites Web Hosting - Directory of web hosting related partner sites Web Promotion - Directory of search engine optimization/internet marketing related partner sites Web Resources - Directory of other web related partner sites Recreation - Directory of travel/hotel/cruise related partner sites Casino - Directory of online gambling/poker/blackjack/roulette related partner sites Health - Directory of online pharmacy/hospital/health related partner sites Shopping - Directory of online shopping/gift related partner sites Miscellaneous - Directory of all other partner sites Realistic expectations. Since you are the designer and you know better, share what you know. Tell your customers upfront that you cannot exactly create what they want if they seem too unrealistic for you. Educate them on the web design considerations such as maintenance and download speed. These factors are more important than the fancy graphics and other elements they want in their site. It is your task to explain these things to them. Have your customer set up a portfolio. Your customers should have a portfolio they should give you. But they should know that what they have planned out in their portfolio is not really what they will see in their websites.
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