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Web Promotion You see, Google and Yahoo both “weight” the strength of the link to you based on a wide variety of factors. Links from authority and news sites count for more than links from a “commercial” site. It is therefore better if you can get your site into the news … and linked to from a news article, than it is to simply buy links.Further, and one thing that many people don’t realize is that google also tracks the click throughs of links. In other words, google considers a link that gets clicked on to be more “real” … and weights such a link heavier … than a link which is not clicked through. So, a link from a PR5 news site that people click through (because the article is flattering), is “worth more” in terms of aiding your google ranking than a link from a PR7 site that people largely ignore. Business - Directory of business/finance/loan/mortgage related partner sites more 1 2 3 4 5 Computers - Directory of computer hardware/software/peripheral related partner sites more 1 2 3 4 5 Internet - Directory of webhosting/webdesign/internet marketing related partner sites more 1 2 3 4 5 Software - Directory of software related partner sites more 1 2 3 4 5 Web Design - Directory of web design/development related partner sites more 1 2 3 4 5 Web Hosting - Directory of web hosting related partner sites more 1 2 3 4 5 Web Promotion - Directory of search engine optimization/internet marketing related partner sites more 1 2 3 4 5 Web Resources - Directory of other web related partner sites more 1 2 3 4 5 Recreation - Directory of travel/hotel/cruise related partner sites more 1 2 3 4 5 Casino - Directory of online gambling/poker/blackjack/roulette related partner sites more 1 2 3 4 5 Health - Directory of online pharmacy/hospital/health related partner sites more 1 2 3 4 5 Shopping - Directory of online shopping/gift related partner sites more 1 2 3 4 5 Miscellaneous - Directory of all other partner sites more 1 2 3 4 5 Therefore, using the “offline” technique of getting publicity about your site will be one of the single most valuable activities in your link building campaign.Now, here’s the best thing about getting into the news … If you do get mentioned in a newspaper, you can count on a flood of visitors coming to your site and buying … and the numbers will be far greater than anything delivered by a search engine. You’ll quickly discover that simply the mention of your site in a decent sized newspaper will bring you more sales than almost any other activity there is. This is why I find it so amazing that given the benefits to the search engines, and the benefits in terms of nearly instant sales, that so few webmasters and self-proclaimed SEO “experts” bother to perm any publicity gaining activities at all.

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