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Speaking as someone who provides search engine optimization services, I can tell you there is a lot of confusion regarding the role of a seo professional. Much of this results from the acronyms and phrases used in the field. Businesses will pick them up and throw them around without really knowing what they mean. Even worse, many businesses do not know what the really want or even that they should be asking the question. seo professional can fill a number of roles for a business. The simplest situation is one in which the business simply wants the seo wizard to crank up the rankings. This sounds obvious, but rarely is the case. Instead, the business is really looking for improved rankings and a little more. Business - Click the link on the left to visit our partner sites under business/finance/loan/mortgage category Computers - Click the link on the left to visit our partner sites under computer hardware/software/peripheral category Internet - Click the link on the left to visit our partner sites under webhosting/webdesign/internet marketing category Software - Click the link on the left to visit our partner sites under software category Web Design - Click the link on the left to visit our partner sites under web design/development category Web Hosting - Click the link on the left to visit our partner sites under web hosting category Web Promotion - Click the link on the left to visit our partner sites under search engine optimization/internet marketing category Web Resources - Click the link on the left to visit our partner sites under other web category Recreation - Click the link on the left to visit our partner sites under travel/hotel/cruise category Casino - Click the link on the left to visit our partner sites under online gambling/poker/blackjack/roulette category Health - Click the link on the left to visit our partner sites under online pharmacy/hospital/health category Shopping - Click the link on the left to visit our partner sites under online shopping/gift category Miscellaneous - Click the link on the left to visit our partner sites under all other categories It never fails to occur. A client just wants you to move them up in the rankings. You come to an agreement on price, suggest some changes to the site and then head off to build links, etc. A week later, the client is calling with questions on conversions, purchasing banner ads and so on. Next week, they call with questions about pay-per-click and so on. This is all fine, but the hand holding can be very distracting and frustrating. When retaining a person or business to handle your search engine optimization efforts, it is important to step back and think about what you really need. Are you looking just for top rankings or do you want insight into your site? Are you, in fact, willing to take some advice, particularly if it is critical? Clarifying this with the seo person from the outset makes things run much smoother and keeps feelings from being ruffled.
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