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A link back from a page where there are hundreds of links would not help you much. At the time of link building most people forget about the importance of link building. A theme based link back is more powerful than 20 non relevant link backs. Some times people reject link exchange request due to lack of pr of the link page. But you should know that relevancy is more important than page rank of a link page. If you get an offer for link exchange then first check if the site is any way related to your business? If yes then check its link page for (a) Number of outgoing links on that page (b) Does that link page has all kind of sites? (c) Does that page is accessible from home page ? These 3 are must. Business - All business/finance/loan/mortgage related link can be found here Computers - All computer hardware/software/peripheral related link can be found here Internet - All webhosting/webdesign/internet marketing related link can be found here Software - All software related link can be found here Web Design - All web design/development related link can be found here Web Hosting - All web hosting related link can be found here Web Promotion - All search engine optimization/internet marketing related link can be found here Web Resources - All other web related link can be found here Recreation - All travel/hotel/cruise related link can be found here Casino - All online gambling/poker/blackjack/roulette related link can be found here Health - All online pharmacy/hospital/health related link can be found here Shopping - All online shopping/gift related link can be found here Miscellaneous - All other links can be found here There are thousands of sites for any category of sites you have. If you start gathering a list of relevant sites through search engine you'll get bogus data/ search results after you cross page 20 or more. So it's not a solution to gather sites from search engines. You should follow your competitor’s link backs and then approach relevant ones for link request. How you'll find link backs list of your competitors? it's very simple just use linkdomain:www.yourcompetitorurl.com in yahoo search to find link backs of that site. Then sort relevant ones for your site and then email those sites such a way that they should feel interested to your proposal. You should know here that one way links are many times more effective than reciprocal link building. So if you have other relevant site then you can use that site to propose a link exchange to your relevant sites. If you don't have any other site to propose link back then you can always use directory submission, Blog submission join forums to get some links to your domain.
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