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Although silicone wristbands have become incredibly popular, it is exceptionally difficult to argue that they are the height of fashion. Even with the cachet factor, it is essential to remember that they are made of rubber. Very few consumers are choosing to wear their awareness bracelets to the ball or senior prom. However, this does not translate into these wristbands as being “unfashionable” either. Indeed, silicone wristbands have become a “fashionable fad.” A fad, by definition, is a “short-lived fashion…something that is embraced very enthusiastically for a short time, especially by many people.” Undoubtedly, many people have enthusiastically embraced silicone bracelets. But, just how short- lived is this awareness bracelet craze? Business - All business/finance/loan/mortgage related link can be found here Computers - All computer hardware/software/peripheral related link can be found here Internet - All webhosting/webdesign/internet marketing related link can be found here Software - All software related link can be found here Web Design - All web design/development related link can be found here Web Hosting - All web hosting related link can be found here Web Promotion - All search engine optimization/internet marketing related link can be found here Web Resources - All other web related link can be found here Recreation - All travel/hotel/cruise related link can be found here Casino - All online gambling/poker/blackjack/roulette related link can be found here Health - All online pharmacy/hospital/health related link can be found here Shopping - All online shopping/gift related link can be found here Miscellaneous - All other links can be found here Simple market analysis reveals to us a dichotomy in the silicone wristband industry. Retail sales are beginning to lag, yet manufacturers are producing silicone bracelets in record quantities, with no end in sight. How is this possible? Simple. The fad is fading but a new, effective, and inexpensive mainstay has taken its place – the custom silicone wristband. Silicone bracelets have already proven themselves effective for fundraising. Now, their fully customized cousins are proving even more effective at targeting a variety of smaller causes, and they are making a dramatic push into corporate promotions and trade shows. Custom silicone wristbands are being adopted by small non-profit organizations, large corporations, and everything in between as a powerful tool for spreading their message, promoting their brand, and announcing new products or even entirely new businesses. Is the key chain a fad? Is the coffee mug, pen, calendar, mouse pad, or T-shirt a fad? No, these items are here to stay. Custom silicone wristbands are here to stay as well. Customized bracelets are more than just a simple promotional or fundraising item.
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