You've heard things about Web 2.0, all that new internet stuff, new internet bubble talk. But mostly, all you've probably heard are people throwing around the term like they know what it means. There are debates going on about Web 2.0, but even those who conceptualize it don't know for sure what it is. They can't give limits, clear definitions, and such. If there's one thing clear about this new Web, it is its efficiency as a marketer. Businesses are using the new Web platform to promote their services and products. Ingenuity at its finest and simplest.

Why Web 2.0 marketing? Well, it makes sense for starters. Let's look at a rundown of the general characteristics it is supposed to have. First, it's interactive, which means that web pages are no longer static and they don't take a million years to load anymore. They have applets, pop-ups, and wikis that actually let users play a game, get product information, and contact customer service quickly. Second, it fosters user/consumer participation. Instead of just reading information and reviews posted on the websites, people can write their own reviews on Web 2.0 platforms. This gives the idea that rather than being plain promotions, these reviews are from people who actually used the product.