Link exchanges are the most important factor that help you website to increase traffic and improve your page rankings in search engines. The more links give to your website the better rank in search engines , but not all requests must be accepted without inspection because there are several webmaster using deceptive link strategies that not only don't help you but can hurt your reputation and your page rank.The Google Page Rank page system will give you an elevated rate if you link from a higher Page Rank page so link from low value Page Rank sites is a waste of time and effort unless you think the Page Rank will go up in the next few months.

The best strategy is to link to directory with Page Rank of at least 5 for the main page and at least a Page Rank of a 2 for the category page that your site would possibly be listed under to have.Some directories will not give you a direct link to your domain, meaning they will also not pass on a link value or Page Rank and this by using tacking URL.Choose one of the listed website in the directory and check the URL showing on the bottom of your browser, if you see a direct link to this site that is an excellent indication but if the link shows a tracking URL, then you omit submitting to that directory.