Forums are a fantastic way to advertise your site for nothing. Why? Because the people who go there are interested in the very thing that you are selling. First, go to a search engine and type in your topic plus forums. So if you have a winemaking site, type in “wine-making forums”. Choose the forums that have the highest ranking and the most posts and register with them. Find out what questions people are asking and what problems they have. Make sure your site provides answers to these questions and problems!

Press releases are not as hard as you may think and they really bring in traffic. But you need to do them right. They need to be brief and punchy. Ensure the opening paragraph sums up the entire story. Ask yourself “Why would the readers of this publication want to know about this?” - because that is what the editor will be asking. Find out what they want to know and give it to them.You don’t need to be a literary genius to write good articles. If your web site is about winemaking, write an article giving tips and tricks to make the best wine. You know this already! Mention your web site in the concluding paragraph so readers will believe they will find good information there.