First a little background: Google gives more ranking weight to what they call authoritative sites and pages. It defines those sites as having many outbound and inbound links. So now having links to your site is important to your success online. More simply, inbound links also drive traffic to your site.So now we have link exchanges and link sales and link finding software. We have free articles on anything you could possibly think of that all contain links back to the author’s site. There are 437 free articles in my Inbox right now, including Rubber Floor Mats or Carpet Floor Mats and The Lowdown on Laminating Film.

LinkBaiting is viral marketing for links, and we love viral marketing. Like all viral marketing, the goal is to get people to write about and pass around your link so that you get free exposure and traffic. You need to give people a reason to mention you in their blog or on their website, and you need something newsworthy or at least write-worthy to get a news source to mention you.The goal is to offer something so unique and mentionable that other sites will link to your site for free. Other sites will see that mention and add their own in true Viral Marketing fashion.