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Linking is not such a simple process. While there are still many webmasters and SEO experts implying that the more links pointing to your site, the higher rankings in Google and other search engines, this is not entirely true. It doesn’t really matter how many links you have, if they are not valuable links.The value of a link to your site is given by the value of the website pointing at it. For example, if you have a link on an industry-related, PR 7 or higher, website that could bring your website a boost and a higher PR (page rank) as well. Note the “industry related” aspect. You don’t need to collect links and linking partners to improve search engine placements. This will come naturally after you create a network of related links that will bring valuable information for the users. A network of related links will bring you targeted traffic as well. Business - List of business/finance/loan/mortgage resources Computers - List of computer hardware/software/peripheral resources Internet - List of webhosting/webdesign/internet marketing resources Software - List of software resources Web Design - List of web design/development resources Web Hosting - List of web hosting resources Web Promotion - List of search engine optimization/internet marketing resources Web Resources - List of other web resources Recreation - List of travel/hotel/cruise resources Casino - List of online gambling/poker/blackjack/roulette resources Health - List of online pharmacy/hospital/health resources Shopping - List of online shopping/gift resources Miscellaneous - List of all other resources not stated above Stay away from link farms. Google doesn’t like bulk or automated linking. However, if a link farm is linking to you that will be OK, as long as you are not linking back. Solely linking back to bad neighbors (link farms and penalized websites) could really get your site banned. You should always check back to your link partners and see whether their websites were penalized or not. A simple way to see that is to look at the Google toolbar where the Page Rank of a website is usually displayed. If that element is completely gray, you should remove the back link to the affected website from your website immediately. You should also avoid linking to sites that don’t link back to you. Unless these sites provide content that is really important for your visitors, let’s say for a better understanding of the nature of your business, you should not link to them. When you link to another site, you give this site a percentage of your Page Rank.
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