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Don’t look now, but there are 1,300+ Internet Protocol TV (IPTV) channels available free of charge on the Internet. And to think that back in the 1980s some thought cable TV was content overload, with its forty some-odd channels (plus cursing). But IPTV isn’t merely a vast choice of content broadcast online; its offerings are richly featured with user options for viewers and the content is largely tailored by a demand as finite as the niche-friendly Internet allows. A confluence of factors, mostly due to Internet based technology, has created tempting opportunities for online advertisers. This bodes well for all involved in the interactive niche, from advertising agencies like ICMediaDirect.com to search marketers of all sizes and even freelance professionals. Let’s take a closer look. Business - List of business/finance/loan/mortgage resources Computers - List of computer hardware/software/peripheral resources Internet - List of webhosting/webdesign/internet marketing resources Software - List of software resources Web Design - List of web design/development resources Web Hosting - List of web hosting resources Web Promotion - List of search engine optimization/internet marketing resources Web Resources - List of other web resources Recreation - List of travel/hotel/cruise resources Casino - List of online gambling/poker/blackjack/roulette resources Health - List of online pharmacy/hospital/health resources Shopping - List of online shopping/gift resources Miscellaneous - List of all other resources not stated above The convergence that IPTV represents, where television meets the PC, owes much to the explosion of broadband capability that’s well on its way to becoming the standard, as opposed to a luxury. Broadband connection should simply be thought of as a greater performance capability between your computer and the Internet, a wider spigot for information flow, if you will. And through this spigot we receive data in the form of Internet Protocol packets that make up content for media consumption. Improvements in software and computers allow us to watch hi-resolution video along with stereo quality sound on our home computers. The promise in this capability is not lost on media companies and advertisers. Cognizant that online advertising topped $12.5 billion in 2005, up about $3 billion from the previous year, IPTV is being eyed like candy as the centerpiece for the telecom dream of delivering the “triple play” to consumers.
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